Unlocking the Value Navigating the Diverse Revenue

J. G. Ballard
5 min read
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Unlocking the Value Navigating the Diverse Revenue
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The whisper of blockchain has long since grown into a resounding roar, shaking the foundations of traditional industries and heralding a new era of decentralized innovation. Beyond the headline-grabbing volatility of cryptocurrencies, a complex ecosystem of revenue models is rapidly evolving, demonstrating the profound economic potential of this transformative technology. Understanding these models is key to navigating the burgeoning Web3 landscape, whether you're a seasoned investor, a curious entrepreneur, or simply an observer of the digital revolution.

At its core, blockchain's appeal lies in its ability to create trust and transparency without intermediaries. This fundamental shift unlocks a myriad of opportunities for monetization, often by disintermediating existing value chains or creating entirely new ones. The earliest and perhaps most widely recognized revenue model is intrinsically tied to cryptocurrency issuance and trading. Initial Coin Offerings (ICOs), Security Token Offerings (STOs), and Initial Exchange Offerings (IEOs) allowed projects to raise capital by selling their native tokens. While the regulatory landscape has evolved, these token sales remain a crucial fundraising mechanism for new blockchain ventures. Subsequently, the trading of these tokens on cryptocurrency exchanges generates revenue through transaction fees, often a significant portion of a platform's income. The more active and liquid the market, the greater the fee-generating potential.

Beyond the direct issuance of tokens, the concept of transaction fees permeates many blockchain applications. In public blockchains like Ethereum, users pay "gas fees" to execute transactions or smart contract interactions. These fees compensate network validators or miners for their computational power and secure the network. For developers building decentralized applications (dApps), these fees can become a direct revenue stream. For instance, a decentralized exchange (DEX) might take a small percentage of each trade as a fee, while a blockchain-based game could charge fees for in-game transactions or special abilities. This model fosters a self-sustaining ecosystem where users pay for services rendered by the network, and those providing the infrastructure are rewarded.

The advent of smart contracts has further broadened the scope of blockchain revenue. These self-executing contracts with the terms of the agreement directly written into code enable automated transactions and agreements. For businesses, smart contracts can streamline processes, reduce overhead, and create new service offerings. Companies can leverage smart contracts to automate royalty payments, facilitate escrow services, or manage supply chain logistics more efficiently. The revenue here can be generated by charging a fee for the use of these smart contract-based services, often on a per-transaction or subscription basis. Imagine a platform that uses smart contracts to automate the distribution of royalties to artists based on the usage of their music on a decentralized streaming service – the platform owner would likely take a small cut of each distribution.

Tokenization of assets represents another powerful revenue generation frontier. Blockchain allows for the creation of digital representations of real-world assets, from real estate and fine art to intellectual property and even fractional ownership of companies. This process not only democratizes access to investments but also creates new markets and revenue opportunities. For platforms facilitating tokenization, revenue can be derived from the fees associated with minting tokens, managing asset marketplaces, and facilitating secondary trading. Furthermore, the underlying asset owners can potentially generate revenue through the sale of these tokens or by charging fees for access to the tokenized asset. Consider a luxury car manufacturer tokenizing its limited-edition vehicles; they could generate immediate revenue from token sales and potentially earn ongoing fees from services related to the tokenized ownership.

Decentralized Finance (DeFi) has exploded onto the scene, offering a permissionless and transparent alternative to traditional financial services. Within DeFi, various revenue models have emerged. Lending and borrowing protocols generate revenue through interest rate differentials – the difference between the interest earned on loans provided and the interest paid on deposits. Users seeking to earn passive income deposit their assets into liquidity pools, earning interest, while others borrow assets, paying interest. The protocol itself typically takes a small percentage of these interest payments. Yield farming and liquidity mining also contribute, where users are incentivized with tokens for providing liquidity to decentralized exchanges or lending protocols. While the initial incentive might be token distribution, these activities foster liquidity, which in turn generates trading fees and interest income for the underlying protocols.

The rise of Non-Fungible Tokens (NFTs) has introduced a revolutionary way to monetize digital content and unique assets. NFTs, representing ownership of a specific digital or physical item, have opened up lucrative avenues for creators, artists, collectors, and platforms. Revenue streams here are diverse: primary sales of NFTs by creators generate direct income. Secondary market royalties, often embedded directly into the NFT's smart contract, ensure that creators earn a percentage of every subsequent resale. Marketplaces that facilitate NFT trading earn transaction fees on both primary and secondary sales. Furthermore, platforms can generate revenue through minting fees, listing fees, or by offering premium services like curated galleries or verification processes. The ability to prove unique ownership and scarcity digitally has unlocked unprecedented value for digital art, collectibles, gaming assets, and even virtual real estate.

Blockchain technology also extends its influence into the enterprise space, offering solutions for supply chain management, data security, and identity verification. Enterprise blockchain solutions often operate on a Software-as-a-Service (SaaS) model. Companies pay subscription fees for access to the blockchain platform, its network, and the associated services. This can include data storage, transaction processing, and the implementation of custom smart contracts. Revenue is generated through tiered subscription plans, usage-based fees for specific services, or one-time implementation and customization charges. For example, a logistics company might use a blockchain platform to track goods from origin to destination, paying a per-shipment fee or a monthly subscription for the service.

Another innovative model is Blockchain-as-a-Service (BaaS). This allows businesses to leverage blockchain technology without the need for extensive in-house expertise or infrastructure. BaaS providers offer managed blockchain networks, development tools, and pre-built solutions, enabling clients to focus on their core business while benefiting from blockchain's advantages. Revenue is typically generated through recurring subscription fees, consulting services, and transaction-based charges. This model democratizes access to blockchain for a wider range of businesses, accelerating adoption and creating new revenue streams for the BaaS providers. The ease of deployment and scalability offered by BaaS platforms makes them attractive for enterprises looking to experiment with or integrate blockchain into their operations. The ongoing support and maintenance provided also contribute to a stable, recurring revenue base.

The concept of data monetization on the blockchain is also gaining traction. Users can choose to securely share their data with businesses in exchange for compensation, typically in the form of tokens. This empowers individuals with greater control over their personal information while creating valuable datasets for companies, all facilitated by the transparent and secure nature of blockchain. Revenue for the platform facilitating this data exchange would come from fees charged to businesses accessing these anonymized and permissioned datasets. This symbiotic relationship, driven by user consent and blockchain's security, offers a privacy-preserving approach to data utilization.

Finally, the very infrastructure that supports the blockchain ecosystem generates revenue. Staking rewards in proof-of-stake (PoS) blockchains are a prime example. Validators who stake their cryptocurrency to secure the network earn newly minted tokens and transaction fees as rewards. This incentivizes participation and contributes to the decentralization and security of the blockchain. Node operators who provide the computational power and storage for decentralized networks also earn rewards, often in the form of the network's native token. The more robust and decentralized the network, the greater the opportunities for those contributing to its operation. These models ensure the continuous functioning and growth of the blockchain ecosystem, creating value for both the operators and the network users. The diversity of these models underscores the adaptable and pervasive nature of blockchain technology, offering novel ways to create, distribute, and capture value in the digital age.

The evolution of blockchain technology has been nothing short of a paradigm shift, and its impact on how we conceive of and generate revenue is profound. We’ve touched upon the foundational models, but the innovation continues to bloom, creating an ever-expanding garden of economic possibilities. Let's delve deeper into some of the more nuanced and forward-thinking blockchain revenue models that are shaping the future.

One of the most exciting developments is the rise of Decentralized Autonomous Organizations (DAOs) and their associated revenue models. DAOs are governed by code and community consensus, operating without central leadership. Revenue generation within DAOs can take many forms, often directly aligned with their stated purpose. A DAO focused on funding early-stage blockchain projects might generate revenue through the appreciation of its investments in those projects, or by taking a small percentage of the successful exits. A DAO dedicated to developing open-source software could receive grants, donations, or charge for premium support services for their codebase. Members often participate by holding governance tokens, which can appreciate in value as the DAO's treasury grows and its initiatives succeed. This model democratizes ownership and profit-sharing, aligning incentives among a decentralized community.

The concept of play-to-earn (P2E) in blockchain gaming has revolutionized the gaming industry, creating active economies where players can earn real value. In these games, players can earn cryptocurrency or NFTs through gameplay, achievements, or by contributing to the game's ecosystem. Revenue for the game developers and platform operators often comes from the sale of in-game assets (which can be NFTs themselves), transaction fees on the game's marketplace, or by taking a cut of player-to-player trades. The ability for players to truly own their in-game assets and the potential to earn a livelihood from gaming has created a powerful new economic paradigm, driving engagement and fostering vibrant virtual economies. This model shifts the player from a passive consumer to an active participant and stakeholder.

Decentralized Social Networks (DeSo) are another area exploring innovative revenue models. Unlike traditional social media platforms that rely heavily on targeted advertising, DeSo aims to give users more control over their data and how it's monetized. Revenue in DeSo can be generated through various mechanisms, such as users earning tokens for creating popular content, tipping creators directly, or through decentralized advertising models where users opt-in to view ads and are rewarded for their attention. Some DeSo platforms might also take a small percentage of creator earnings or transaction fees within their ecosystem, ensuring that the platform itself remains sustainable while prioritizing user empowerment and creator compensation.

The development of Layer 2 scaling solutions for blockchains like Ethereum also introduces unique revenue opportunities. These solutions, such as Optimistic Rollups and Zero-Knowledge Rollups, process transactions off the main chain, significantly reducing gas fees and increasing transaction throughput. The companies or DAOs behind these Layer 2 solutions often generate revenue by charging a fee for batching transactions and posting them back to the main chain. While these fees are significantly lower than Layer 1 fees, the sheer volume of transactions processed can lead to substantial revenue. Furthermore, they can offer specialized services like custom transaction processing or data availability solutions, creating additional revenue streams.

Decentralized Identity (DID) solutions built on blockchain offer a privacy-preserving and user-centric approach to managing digital identities. While direct revenue models for DIDs themselves can be challenging, the infrastructure and services supporting them are ripe for monetization. Companies developing DID solutions can charge for the development and implementation of these systems for enterprises, for identity verification services, or for providing secure data vaults where users can store and selectively share their verified credentials. Revenue could also come from platforms that integrate with DIDs, paying for the ability to seamlessly and securely onboard users.

In the realm of Enterprise Blockchain Networks, beyond the BaaS model, companies are exploring consortium-based revenue sharing. In these networks, multiple organizations collaborate to build and maintain a shared blockchain infrastructure. Revenue can be generated by pooling resources for development and maintenance, with shared costs and benefits. Transaction fees within the consortium can be structured to benefit all participants, or specific services built on the blockchain, such as supply chain tracking or cross-border payments, can generate fees that are distributed according to pre-defined agreements. This fosters collaboration and mutual benefit, creating efficient and trustworthy business ecosystems.

Decentralized Storage Networks like Filecoin and Arweave present a compelling alternative to centralized cloud storage providers. Users pay to store their data on these decentralized networks, and individuals or entities with spare storage capacity earn cryptocurrency by offering that space. Revenue for the network operators typically comes from transaction fees associated with data storage and retrieval. The intrinsic value here lies in providing a more resilient, censorship-resistant, and often more cost-effective solution for data storage, appealing to a wide range of users from individuals to large enterprises concerned about data sovereignty and security.

The concept of data marketplaces powered by blockchain allows individuals and organizations to monetize their data in a secure and transparent manner. Users can grant permission for their data to be accessed by researchers or businesses, receiving compensation in cryptocurrency for doing so. The platform facilitating these marketplaces would generate revenue through transaction fees or by charging businesses a premium for accessing verified and ethically sourced datasets. This creates a win-win scenario where data owners are rewarded for their contributions, and data consumers gain access to valuable information under controlled conditions.

Furthermore, the increasing focus on sustainability and ESG (Environmental, Social, and Governance) initiatives is opening new avenues for blockchain revenue. Projects focused on carbon offsetting, renewable energy tracking, or ethical sourcing can generate revenue through the issuance and sale of specialized tokens that represent verifiable environmental credits or social impact metrics. Companies can purchase these tokens to meet regulatory requirements or to demonstrate their commitment to sustainability. The blockchain provides the immutable and transparent ledger needed to track and verify these initiatives, building trust and enabling new markets for sustainable assets.

Finally, the emergence of Web3 infrastructure providers is creating a new category of revenue generation. These companies are building the foundational layers that enable the decentralized web, from decentralized domain name systems (like ENS) to decentralized identity solutions and developer tools. Their revenue models often involve fees for domain registration, premium services, or by taking a small percentage of transactions facilitated by their infrastructure. As the Web3 ecosystem expands, the demand for robust, secure, and user-friendly infrastructure will continue to grow, creating sustained revenue opportunities for these essential service providers.

The landscape of blockchain revenue models is dynamic and constantly evolving. From direct token sales and transaction fees to sophisticated models involving DAOs, play-to-earn economies, and decentralized identity, the opportunities for value creation and capture are immense. As the technology matures and adoption grows, we can expect even more innovative and impactful revenue streams to emerge, solidifying blockchain's role as a cornerstone of the digital economy. The key takeaway is that blockchain isn't just about currency; it's about empowering new forms of ownership, participation, and value exchange that were previously unimaginable, opening up a universe of financial possibilities.

The digital revolution continues to reshape our world at an unprecedented pace, and at the forefront of this transformation lies blockchain technology. More than just the backbone of cryptocurrencies like Bitcoin and Ethereum, blockchain is a decentralized, immutable ledger system with the potential to revolutionize industries ranging from finance and supply chain management to healthcare and entertainment. For those looking to tap into this burgeoning ecosystem, the opportunities for generating income through side hustles are vast and increasingly accessible. Gone are the days when blockchain was an esoteric concept confined to tech enthusiasts; today, it’s a fertile ground for innovation, creativity, and, yes, significant financial gain.

The allure of a side hustle is undeniable. It offers the flexibility to earn extra income, pursue passions, develop new skills, and potentially build a foundation for future full-time entrepreneurship. When this desire is paired with the disruptive power of blockchain, the possibilities become truly exciting. We're not just talking about trading digital coins, though that’s certainly an avenue. We’re talking about creating, curating, developing, and participating in a new digital economy that values transparency, decentralization, and user ownership.

One of the most talked-about and visually engaging areas within blockchain is Non-Fungible Tokens, or NFTs. NFTs have exploded in popularity, transforming digital art, collectibles, and even virtual real estate into unique, ownable assets. As an NFT creator, you can leverage your artistic talents or digital design skills to mint your own digital creations and sell them on various NFT marketplaces like OpenSea, Rarible, or Foundation. This could range from digital paintings and illustrations to 3D models, music, or even short video clips. The key here is originality and understanding what resonates with the NFT community. Building a narrative around your work, engaging with collectors, and promoting your art on social media platforms like Twitter and Discord are crucial for success.

Beyond creating your own NFTs, there’s a growing market for NFT curation and promotion. If you have a keen eye for identifying promising digital art or a knack for community building, you could offer your services to emerging NFT artists or projects. This might involve helping them identify trends, advising on their minting strategy, or even managing their online presence to attract buyers. Think of yourself as an art consultant or a marketing specialist for the digital realm.

Another significant area within blockchain is Decentralized Finance, or DeFi. DeFi aims to recreate traditional financial services – like lending, borrowing, and trading – without the need for intermediaries like banks. For those with a bit of capital and an understanding of financial markets, participating in DeFi can offer attractive returns. Staking and yield farming are popular methods. Staking involves locking up your cryptocurrency holdings to support the operations of a blockchain network, earning rewards in return. Yield farming, on its own, involves providing liquidity to DeFi protocols (e.g., decentralized exchanges) in exchange for trading fees and newly minted tokens. While these can be highly profitable, they also come with inherent risks, including smart contract vulnerabilities and impermanent loss, so thorough research and risk management are paramount.

For those with coding or development skills, the demand for blockchain developers is skyrocketing. Even if you're not looking to build an entire decentralized application (dApp) from scratch, there are numerous opportunities for freelance work. This could involve smart contract development and auditing for new projects, contributing to open-source blockchain initiatives, or building custom solutions for businesses looking to integrate blockchain technology. Platforms like Upwork, Fiverr, and specialized blockchain job boards are excellent places to find these opportunities. Your ability to understand Solidity (for Ethereum and compatible chains), Rust (for Solana), or other blockchain programming languages can be a significant income generator.

The world of NFTs also extends beyond art. Think about digital collectibles that offer utility or exclusive access. For instance, you could create a series of NFTs that grant holders access to a private community, early releases of future projects, or even discounts on services. This merges the collectible aspect with a subscription or membership model, offering ongoing value to your token holders and a recurring revenue stream for you. The key is to design a compelling value proposition that incentivizes people to hold onto your NFTs long-term.

Gaming is another sector ripe for blockchain integration. Play-to-earn (P2E) games allow players to earn cryptocurrency or NFTs through in-game activities. If you’re a skilled gamer, you could become a professional P2E player, earning an income by playing popular games and selling your in-game assets or winnings. Alternatively, you could leverage your knowledge to become a P2E game advisor or strategist, helping new players navigate the complexities of these games and maximize their earnings. For those with a more entrepreneurial mindset, developing your own simple P2E game could be a more ambitious but potentially rewarding venture.

The underlying technology of blockchain, its ability to create secure and transparent records, also opens doors for services related to data management and verification. Consider offering services for verifying the authenticity of digital documents or products using blockchain. This could be particularly valuable for industries dealing with high-value goods or sensitive information. Imagine a service that allows artists to timestamp their work on the blockchain, providing irrefutable proof of creation date, or a system for verifying the provenance of luxury goods.

Furthermore, the growing awareness around data privacy and ownership presents an opportunity. As individuals become more conscious of how their data is used, decentralized identity solutions built on blockchain are gaining traction. You could explore developing or contributing to projects that empower users to control their digital identities and monetize their data ethically. While this is a more complex area, the potential for long-term impact and innovation is immense.

The educational aspect of blockchain is also a crucial and often underserved niche. As more people become interested in this technology, there’s a significant demand for clear, accessible information. If you have a talent for explaining complex concepts, you could create educational content. This might include writing articles, producing video tutorials, hosting webinars, or even developing online courses about blockchain fundamentals, cryptocurrency investing, NFT creation, or DeFi strategies. Platforms like Teachable, Udemy, or even YouTube can be leveraged to reach a wide audience.

Finally, consider the role of community management in the blockchain space. Many successful crypto projects and NFT collections owe a significant part of their success to a vibrant and engaged community. If you’re a natural communicator, adept at fostering positive online environments, and understand the nuances of platforms like Discord and Telegram, you could offer your services as a community manager for blockchain projects. This involves moderating discussions, answering user queries, organizing events, and generally ensuring the health and growth of the project’s community. This is a vital role that requires dedication, excellent communication skills, and a genuine passion for the projects you represent.

The beauty of these side hustle ideas is their scalability and adaptability. What starts as a small project can evolve into a significant income stream or even a full-fledged business. The key is to start exploring, experiment with different avenues, and continuously learn. The blockchain space is dynamic and ever-evolving, and those who are willing to dive in, understand the fundamentals, and adapt to new trends will find themselves at the forefront of a new digital frontier, with ample opportunities to profit and grow.

Continuing our exploration into the vibrant world of blockchain side hustles, let’s delve deeper into avenues that leverage your existing skills and passions, or offer exciting new learning curves. The blockchain revolution isn't just about cutting-edge technology; it's also about empowering individuals to take control of their financial futures and participate in a more transparent and equitable digital economy. For the enterprising spirit, the possibilities are expanding by the day, offering pathways to not only generate income but also to contribute to the very fabric of this transformative technology.

For those with a knack for writing or content creation, the demand for clear and engaging communication in the blockchain space is insatiable. Beyond educational content, many blockchain projects, especially startups, require compelling marketing copy, press releases, website content, and even whitepapers. If you can translate complex technical jargon into accessible and persuasive language, you can find lucrative freelance opportunities as a blockchain content writer or copywriter. Think about crafting narratives that explain the utility of a new token, the vision behind a decentralized application, or the unique value proposition of an NFT collection. Platforms specializing in tech and crypto content, as well as general freelance marketplaces, are excellent places to start your search.

The rise of decentralized autonomous organizations (DAOs) presents another fascinating area for side hustles. DAOs are essentially organizations governed by code and community consensus, often operating without traditional hierarchical management. Within DAOs, there are often opportunities for contributors to earn tokens or even stablecoins for performing various tasks, from proposal writing and voting to community moderation and development. Becoming an active participant in DAOs that align with your interests, and then contributing your skills, can be a way to earn while actively shaping the future of these organizations. This often requires a deeper understanding of governance mechanisms and a willingness to engage in community discussions.

For the analytical minds, a side hustle in cryptocurrency trading or portfolio management can be a viable option, albeit one that requires significant caution and education. With the proliferation of exchanges and trading tools, individuals can engage in trading various cryptocurrencies. However, the volatile nature of the crypto market means substantial risk is involved. A more sophisticated approach could be offering advisory services to individuals or small groups, helping them understand market trends, risk management, and investment strategies, provided you have the requisite knowledge and adhere to any relevant regulations. This requires a deep understanding of technical and fundamental analysis, as well as a robust risk-tolerance framework.

The gaming industry's embrace of blockchain technology, particularly with NFTs and play-to-earn mechanics, has opened up unique entrepreneurial avenues. Beyond simply playing games, consider the development of blockchain-integrated gaming assets or platforms. If you have experience in game development or even a strong understanding of game design principles, you could create and sell custom in-game items, skins, or even develop your own small-scale blockchain games. The market for unique digital assets within virtual worlds is growing, and owning a piece of a popular metaverse or creating assets for it can be a profitable endeavor.

Another area that’s gaining traction is the development of decentralized applications (dApps) with a focus on specific real-world problems. While building a full-fledged dApp might be a significant undertaking, you could specialize in a particular component. For example, you might develop smart contracts for decentralized marketplaces, create user interfaces for existing DeFi protocols, or build tools that enhance the usability of blockchain technologies for mainstream adoption. Freelancing platforms and blockchain-specific developer communities are prime locations to find such projects.

The increasing adoption of blockchain by businesses for supply chain management, verification, and secure record-keeping creates opportunities for consulting and implementation. If you have a background in business, IT, or logistics, you could position yourself as a blockchain consultant for small to medium-sized enterprises (SMEs). This might involve advising them on how blockchain can improve their operations, helping them choose the right blockchain solutions, or even assisting with the integration process. Many businesses are aware of blockchain's potential but lack the in-house expertise to leverage it, creating a significant demand for external guidance.

For those with an eye for design and user experience (UX), the blockchain world is still relatively nascent in terms of polished interfaces. Many dApps and crypto wallets, while functional, can be clunky and unintuitive for the average user. Offering UX/UI design services specifically for blockchain projects can be a highly sought-after specialization. Helping projects create more user-friendly interfaces can significantly impact their adoption rates and, consequently, their success.

The realm of decentralized social media and content platforms is also expanding. These platforms aim to give users more control over their data and content, often rewarding them with tokens for their contributions. If you are a content creator, experimenting with these emerging platforms, building an audience, and understanding their tokenomics can be a way to diversify your income streams and be an early adopter in a potentially disruptive space.

Furthermore, the concept of "decentralized science" (DeSci) is emerging, aiming to make scientific research more open, transparent, and collaborative using blockchain technology. If you have a background in scientific research or are passionate about a particular field, you could explore how blockchain can be applied to fund research, manage data, or facilitate collaboration. This is a frontier area with immense potential for those looking to make a meaningful impact.

The increasing complexity of the blockchain ecosystem also means there's a growing need for specialized security services. For developers and projects, ensuring the security of their smart contracts and platforms is paramount. Offering smart contract auditing services, penetration testing for blockchain applications, or even consulting on best security practices can be a highly lucrative side hustle, assuming you have the necessary cybersecurity expertise.

Finally, let’s not overlook the foundational element of education, but with a twist. Instead of just teaching general concepts, consider becoming a specialist in a niche area. Perhaps you can offer in-depth courses on specific DeFi protocols, advanced NFT strategies, or the nuances of a particular blockchain’s ecosystem. This deep dive approach caters to users who have moved beyond the basics and are seeking advanced knowledge, allowing you to command higher rates for your expertise.

The blockchain landscape is a dynamic and ever-evolving frontier, offering a wealth of opportunities for those willing to learn, adapt, and innovate. Whether you're an artist, a developer, a writer, a gamer, a financial enthusiast, or simply someone with a curious mind, there are ways to harness the power of blockchain to build your own side hustle. The key is to identify your strengths, research the areas that excite you most, and take that first step. The future of the digital economy is being built on blockchain, and by engaging with it now, you position yourself not just as a participant, but as a builder and beneficiary of this exciting new era.

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